ALICIA FUCHSIA

About the brand

Bernward Leineweber, an exceptionnal tailor, founded BRAX in 1888. He believed he could introduce ready-to-wear clothing lines into the fashion scene, claiming that his cuts would fit anyone. More than a century later: mission accomplished, as BRAX has greatly expanded and now produces clothing for men and women alike! Clever fits and high-quality fabrics make BRAX clothing a must-have for any seasons! BRAX is also an eco-friendly brand that wishes to lower its ecological footprint. The Blue Planet line are jeans made with 50% less water, chemicals and energy than a regular jeans production.