Logo InouïToosh

InouïToosh scarves, stoles and shawls


Lise Guitton and Mathilde Bon are the founders of Inouïtoosh, a young and atypical French brand based in the Bay de Somme (North-West of France). These two creatives left the busy streets of Paris to get closer to nature and find inspiration to fully realize their project.


Every Inouïtoosh scarf has its own story to tell. The whole Inouïtoosh collection ressembles a painting exhibition: tiger, parrots, bisons and other icons come together to form a colorful and poetic universe. Each style is like a work of art, crafted by an attentive creative team. It roughly takes a week of drawing to design one style, plus a long trek (between 2-4 weeks) through India, to find the rarest weaving, printing, embroidery and finishing techniques.

What makes Inouïtoosh so unique, is its irregularity: prints are created through silk-screening. The finishes on fringes have a worn out effect and the final products have this tie & dye unpredictable rendering. This is the result of a beautiful synergy between designers, suppliers, and a collaborative creative team.