About the brand
The Icebreaker story started with a love as first sight, but not exactly the kind of love story you may expect. In 1995, Jeremy Moon, Icebreaker’s founder discovered thanks to his girlfriend the materials that would be his core business : merinos wool. He describes himself Merinos wool as being «soft and sensual». This material is both natural, eco-friendly, easy-to-wear, and it basically changed our conception of wool properties.
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