About the brand
In 2004, Kurt & Lucy founded their own eco-friendly clothing brand for kids, so they could cheerfully dress their son, while respecting their ethical and social values. From their idea came Frugi, this gorgeous brand that means « fruit of the earth » in Latin…
Frugi uses super soft organic cotton, certified GOTS. Frugi donates 1% of its turnover each year to charity through their Little Clothes BIG Change project.
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