The Swiss brand Pure is committed to the environment to reduce its ecological footprint. Pure bags are made of 55% hemp and 45% organic cotton. The company Pure selected naturally hemp as main raw materials for its bags, as it is among the first plants to be used by man for clothes, and later on for ropes in the shipbuilding. The main advantage of this plant is that it is quite hardy and doesn’t need any pesticide to grow.
Moreover Pure uses a non-chemical tanning process for its products. Eco-friendly but not only, Pure designs functional handbags with multiple usable pockets.